About Us

Since 1986, Potter’s Hearing Aid Service has been helping people throughout Waterloo, IA get the hearing aids they need to hear clearly in their everyday lives. We believe that despite all of the technologies and products out there, there’s no such thing as a “one-size-fits-all” solution. To that end, we always take the time to make sure our customers are getting personalized service and the very best products available.

hearing aid professionals

Completely Personalized Approach

When someone comes to us for a hearing aid, we always start at the beginning: with a hearing test in Waterloo, IA. Testing your unique hearing condition allows us to determine the scope of your hearing loss, so we outfit you with the right products. Plus, it helps us understand your unique needs, so that we can address them as best as possible.

Just like someone with impaired vision needs the right glasses to see clearly, we believe in providing our customers with the right instrument to ensure they hear properly.

Up-to-Date Technologies

Part of being a leader when it comes to hearing aid fitting and hearing aid repair in Waterloo, IA is being knowledgeable about current brands and technologies. At Potter’s Hearing Aid Service, we make our continued education a top priority. We consistently stay up to date on the newest devices and technologies, in order to best recommend solutions to our customers. We’ll assist you in finding the right product for your lifestyle and make sure you’re getting the latest and greatest innovation.

Warm, Welcoming and Professional

We promise you’ll always feel welcome when you visit us for an appointment. We go above and beyond to create an environment that’s comfortable and an atmosphere that’s always pleasant, for a no-stress approach to fittings and hearing tests. We want you to always feel like you can ask us questions or express concerns, and we’ll always go out of our way to make sure you have all of the information you need.

Don’t let your hearing loss go unchecked and untreated! No matter the level of loss you’re experiencing or how old you are, make an appointment with Potter’s Hearing Aid Service to explore hearing aid options that are right for you. Give us a call today at 319-232-7113 with any questions you might have.

Meet Ron


Ron Potter attended the University of Northern Iowa, Cedar Falls. He has been dispensing within the Cedar Valley Metro Area since 1985 and purchased his business in 1986. He has fit many patients over the years. Ron has served on the Iowa Hearing Association Board for many years, serving in multiple capacities as board member, treasurer and president. In addition to his enthusiasm for Karate and Tai Chi, he and his wife Mary enjoy traveling.